Increasing Facebook users
0Together with two of my former collegues I have started a new agency under the name Artcore Society. We offcourse have a page on Facebook, which people can “like”. When I have some freetime I am looking into things that could increase the fanbase.
Without being too braggy I know our work is more than decent enough to run with the big dogs: it’s just so that reaching everybody is a hard job. It’s also noteworthy that not everybody you know is a fan of your work. The trick is too find all the people that would like your work and let them like your page.
A few things that have helped our cause are these:
Put it on your own website/mailsignature/msn window
Kind of logical, but often overlooked. Your friends and readers will only find it logical that there are links to your own company website. It’s what you do. As long as you do not jam it in their throat they will not take offence.
Invite your subscribers
If you have an email base which you use to send newsletters, let them know about it with a small infoblock. Most likely the receivers have Facebook and are more than happy to like your page to get more news from you.
Create an attractive page
Make sure your page looks okay: nice logo in the profile picture area, fangate that explains what you do and what you can offer, relevant information, well-designed and easy to understand subpages, etc… you could even ask us to do it for you. ![]()
Ask already-likers to join in on the quest for more likes
Why not organize an online “contest” that asks the users to tag your brand in their pictures? It generates buzz on their wall which might lead to more likes. If people see your brand on Facebook and like the product they will like your page aswell. You could do small contests, give-aways, … the fangate (ex.: like us and get the chance…) makes sure they like the page before they see the contest information.
Make a small print ad about the page in real life
A small sign in your office/store reminds the people that you have a Facebook page: if they remember this while they’re browsing Facebook they might add your page to their likes.
The growth will offcourse depend on what kind of company/product you try to like, but these small things could already help alot. If the people don’t know about it, they won’t be able to like it.
Facebook fangate: a how-to with PHP
1The problem:
You have some awesome content on your facebook page, but you want visitors to like your page before they can read it, aka installing a fangate! No worries, PHP is our friend and this example can be set-up in under five minutes! You can do this with javascript too, but we over at Murten Saerbi choose the PHP way.
Woah… wait! What’s a fangate?
A fangate is actually just a page that checks whether a certain visitor is a fan of your page or not. Therefore this script will only work when you load it in a page. You can do this by creating a new app over on developers.facebook.com and adding the app to your page. The custom pages on Facebook are actually *just* HTML/PHP/… pages that Facebook loads into an iframe.
Like that it looks the content of your website is actually on Facebook inside a custom page tab.
The solution:
First you will need to download the php sdk file, you can do this over at GitHub. Next step is to actually create a php file that you can use as the fangate page. Open up the php tags and start with the base: requiring the file we just downloaded (don’t forget to upload!) and filling in the app id and the app secret. You can find these variables on your application setting screen on developers.facebook.com. Your file should look a bit like this:
<?php require 'facebook.php'; $app_id = "your_app_id_here"; $app_secret = "your_app_secret_here"; $facebook = new Facebook(array( 'appId' => $app_id, 'secret' => $app_secret, 'cookie' => true ));
After this all we really need is a parameter that tells us if a visitor likes the page he’s viewing or not. You can find this in the signed_request object, a Facebook object that holds various information about the page and the user. Get that object and read out the page_liked parameter:
<?php $signed_request = $facebook->getSignedRequest(); $like_status = $signed_request["page"]["liked"];
When we have the like status inside a variable the rest is easy, a simple if statement will give us the ability to feed the visitor two content pages: one if the user doesn’t like our page yet and one if the user does like our page. That’s about it: easy peasy lemon squeezy! Just don’t forget to close the php code after the if and you’re all set:
if ($like_status) { echo "<div style='margin-top:0px; position: absolute; top:0px;left:0px; width:520px; height:750px;'> <iframe src='HTTP://_THE_PAGE_THAT_NEEDS_TO_BE_SHOWN_WHEN_PEOPLE_LIKE' width='520' height='751' frameborder='0' scrolling='no'></iframe> </div>"; } else { echo "<div style='margin-top:0px; position: absolute; top:0px;left:0px; width:520px; height:750px;'> <iframe src='HTTP://_THE_PAGE_THAT_NEEDS_TO_BE_SHOWN_WHEN_PEOPLE_DONT_LIKE' width='520' height='751' frameborder='0' scrolling='no'></iframe> </div>"; } ?>
Online you should now have atleast four files:
- the facebook.php file
- the fangate php file (index.php for instance)
- the file that people see when they’re not a fan yet
- the file that people see when they’re a fan
It’s that easy, really: so open up your favourite texteditor and start fan-gating away!
