Together with two of my former collegues I have started a new agency under the name Artcore Society. We offcourse have a page on Facebook, which people can “like”. When I have some freetime I am looking into things that could increase the fanbase.

Without being too braggy I know our work is more than decent enough to run with the big dogs: it’s just so that reaching everybody is a hard job. It’s also noteworthy that not everybody you know is a fan of your work. The trick is too find all the people that would like your work and let them like your page.

A few things that have helped our cause are these:

Put it on your own website/mailsignature/msn window
Kind of logical, but often overlooked. Your friends and readers will only find it logical that there are links to your own company website. It’s what you do. As long as you do not jam it in their throat they will not take offence.

Invite your subscribers
If you have an email base which you use to send newsletters, let them know about it with a small infoblock. Most likely the receivers have Facebook and are more than happy to like your page to get more news from you.

Create an attractive page
Make sure your page looks okay: nice logo in the profile picture area, fangate that explains what you do and what you can offer, relevant information, well-designed and easy to understand subpages, etc… you could even ask us to do it for you. ;)

Ask already-likers to join in on the quest for more likes
Why not organize an online “contest” that asks the users to tag your brand in their pictures? It generates buzz on their wall which might lead to more likes. If people see your brand on Facebook and like the product they will like your page aswell. You could do small contests, give-aways, … the fangate (ex.: like us and get the chance…) makes sure they like the page before they see the contest information.

Make a small print ad about the page in real life
A small sign in your office/store reminds the people that you have a Facebook page: if they remember this while they’re browsing Facebook they might add your page to their likes.


The growth will offcourse depend on what kind of company/product you try to like, but these small things could already help alot. If the people don’t know about it, they won’t be able to like it.